Pointless "shop online" tab

All in all a good app but I cant help but question the purpose of the shop online tab in the side bar. All it does is switch to safari and open up to the stores website. I mean I want to use it because I have to go out of my way to get to the closest hobby lobby. At least with the app I would be able to order my supplies whenever Im not home and know I will be getting it and when instead of waiting after work or classes to go all the way home or drive an extra 30-45 minutes to the store just to buy the same supplies they may not have.

Vaigne about Hobby Lobby, v1.7